Hobräu Beer stand for the Oktoberfest (completed)

Mexico City, 2008 and 2009.

An ephemeral design, and 100% effective to bear with the constant and agitated flow of people gathered  in one day, every year. 

The goal is to sell approximately seven thousand beer bottles in one day.

In terms of function, we decided to create a perfect square in which 3 edges are selling spots, with 4 bar tenders each. The last edge is the back door. Here, the product is received and saved in big ice buckets located in the center, a reachable spot for every bar tender.

Aesthetically, we wanted a “German countryside feeling”, achieved through the use of natural materials like wood and straw bale.

Also, these materials allow the design to be collapsible and therefore, be stored until next year’s fair.

The used bottles are thrown away in big transparent plastic bags located under every counter to create an stand’s image in constant evolution. Thus, all along the day, each side of the square fills with bottles little by little until, the stand isn’t exactly the same as how it started hours before.

 Hofbräu, becomes then, one of the most important characters of the play. 

TILICHE (Adriana David, Guillermo González)